Hi, I’m Madison (Rodgers) Holloway — an SEO specialist and digital marketer passionate about blending creativity with strategy. I love helping brands grow through thoughtful content, strong storytelling, and data-informed decisions that still feel human.
I'm Maddie! I'm a marketer looking to make a real impact on the lives of consumers. In 2024, I jumped into the higher ed space at Lindenwood University after being in the agency world for a year. This career move has given me the opportunity to specialize in SEO and be surrounded by so many amazing people! Additionally, I serve on our Staff Council as Vice Chair and on our Professional Development Committee, aiming to improve the university for staff members in all areas.
I am also pursuing my MBA with an emphasis in leadership while working full time--I love a good challenge!
Alongside my professional endeavors, I am really passionate about making the transition from student to professional simpler and less uncomfortable. I have been a mentor and conference judge at the district, state, and national of FBLA (Future Business Leaders of America) for the past 6 years. Before that, I was a student in the organization myself!
Currently, I’m pursuing my MBA with an emphasis in Leadership at Lindenwood University while working full time as an SEO Specialist at the university and continuing to grow my freelance marketing experience on the side. As a full-time graduate student maintaining a 4.0 GPA, I’ve gained so much from learning how leadership, strategy, communication, and organizational behavior all connect in real world environments all while sharpening my time management skills and managing to fit in plenty of time for friends and family.
My experience pursuing an MBA has pushed me to think more critically, become a stronger communicator, and grow more confident as both a marketer and a leader. I’m set to graduate in December 2026 and am excited to continue applying what I’m learning to both my professional and creative work.
I’ve always believed the best marketing happens when creativity and strategy work together. While strong visuals, storytelling, and branding are what initially capture attention, data is what helps shape smarter decisions and stronger, long term results. All marketing and design decisions should be based on a foundation of quality research and data informed strategy.
“Maddie is an incredibly hard worker who I know I can trust with any project. She is organized, efficient, and truly an expert in all areas of the field of marketing. Her willingness to help the team, and continued interest in learning and growing in this field sets her apart in the marketing industry, and any team would be lucky to have her as a contributing member towards their success!”
“[Maddie's] initiative, strategic mindset, and collaborative spirit have laid a strong foundation for continued progress in the coming year. Maddie's contributions are already delivering measurable results and setting us up for long-term success. Her deep knowledge of SEO, combined with her professionalism and positive energy, make her an invaluable member of the team.”
“I can’t speak highly enough of Madison’s capabilities and character. Any company would be incredibly fortunate to have her on their team, and I am confident she will excel in any future endeavor.”
"Maddie created the logo for Bright Beginnings ABA and helped to nail our vision. Our brand is geared toward children and families, and she brought great ideas to make our logo warm, approachable and professional. We were SO excited when she brought our company to life through our building sign, and we are always proud to include our logo on t-shirts, social media, marketing materials, and more. Beyond the logo, she ensured we had all of the correct files to use as profile photos, cover photos, and color variations.
She has continued to support us keep our branding fresh and fun by creating special versions for holidays and events, including a Christmas logo and now a birthday-themed version for our clinic’s anniversary. Every time I reach out with an idea, she is responsive, excited, and brings the perfect creative perspective we’re looking for.
As a small business owner, having someone who truly cares about your brand and helps bring your ideas to life is invaluable. Having Maddie on our team to support our company image has been so encouraging, and gives us confidence that our branding will continue to grow as our company does. She is genuinely invested in her clients success, and it shows through her work."
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