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Branding is more than just a logo—it’s the foundation of a company’s identity, the first impression for clients, and a guiding force for how a business presents itself to the world. When I had the opportunity to create the brand identity for Bright Beginnings ABA Therapy, a new therapy provider opening in Eureka this summer, I knew it needed to reflect warmth, optimism, and trust.
Every branding project starts with discovery. Through conversations with the Bright Beginnings team, I learned about their mission: to provide compassionate, play-based therapy that helps children thrive. We wanted the brand to feel friendly, hopeful, and professional—a balance of credibility and warmth.
From there, I explored different visual directions, refining the identity through multiple rounds of iterations. The final brand playbook includes:
✅ Primary and secondary logos (stacked and horizontal versions)
✅ A custom icon set reflecting growth and positivity
✅ A cheerful, yet calming color palette
✅ Typography that feels approachable yet polished
The final logo is a perfect representation of Bright Beginnings’ mission. The handwritten-style font gives it an inviting, child-friendly feel, while the bold, structured typography adds a sense of reliability. The sun icon reinforces the theme of new beginnings, growth, and warmth—key qualities in an ABA therapy environment.
For a business like Bright Beginnings, branding isn’t just aesthetic—it’s about trust. Parents looking for ABA therapy services want to feel confident that they’re choosing a place where their child will be supported, understood, and encouraged to grow. A well-crafted brand helps tell that story before a single conversation happens.
I’m so excited to see Bright Beginnings make an impact in their community. It was an honor to bring their vision to life through branding!
Need help with your brand identity? Whether you're launching a new business or refreshing your look, I’d love to help! Let’s create something meaningful together.
