Overview
Rockwell Beer Company partnered with me to improve their website experience and strengthen their local SEO presence. The goal was to create a site that better reflected the brand’s personality while also improving discoverability for potential customers searching for breweries, events, food, and craft beer experiences in the St. Louis area.
What I Worked On
- Website SEO optimization
- On-page content updates and restructuring
- Local SEO improvements
- Blog strategy and content writing
- Brand voice alignment across web copy
- Website visual and UX updates
- Mobile experience improvements
- Age verification widget optimization
- Keyword research for brewery and event-based searches
Highlights
- Refined website copy to better capture Rockwell’s laid-back, community-driven brand personality
- Created SEO-focused blog content that still felt conversational and authentic to the brewery’s voice
- Made visual website updates to create a cleaner, more engaging user experience across desktop and mobile
- Improved the functionality and mobile responsiveness of the site’s age verification widget for a smoother customer experience
- Optimized pages around local search intent to help increase visibility for searches related to craft beer, brewery events, and family-friendly experiences in St. Louis
- Supported content surrounding collaborations, seasonal events, menu updates, and award-winning beers
- Balanced SEO strategy with brand storytelling to avoid overly corporate or robotic language
Featured Content Areas
Some of the content and SEO focuses included:
- Family-friendly brewery experiences
- Local events like Rocktoberfest and Winter Market
- “Llamas on the Patio” event promotions
- Food and menu collaborations
- Award-winning beers and brewery recognition
- Community-focused brand storytelling
The Goal
The project focused on helping Rockwell attract both new visitors and returning customers through a stronger digital presence while keeping the personality of the brand front and center. Every update was designed to feel natural to the brewery’s identity while improving search visibility, usability, and engagement.
Tools & Skills Used
- SEO Strategy
- Local SEO
- Content Writing
- Website Optimization
- UX/UI Improvements
- Mobile Optimization
- Keyword Research
- Brand Messaging
- Squarespace Website Editing
- Google Search Console
- Semrush
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