“Maddie is an incredibly hard worker who I know I can trust with any project. She is organized, efficient, and truly an expert in all areas of the field of marketing. Her willingness to help the team, and continued interest in learning and growing in this field sets her apart in the marketing industry, and any team would be lucky to have her as a contributing member towards their success!”
“In less than a year at Lindenwood, Maddie has quickly become an essential part of the marketing team. Her strong grasp of SEO, paired with her approachable and positive demeanor, has made her a joy to work with. She consistently brings a can-do attitude to every project and is always eager to take on new tasks with enthusiasm and professionalism. One of Maddie's standout qualities is her ability to explain SEO in a way that's clear and accessible. She has done an excellent job educating colleagues, ranging from faculty members to other departments on the value and purpose of SEO, patiently guiding them through how it supports their goals and the university's broader digital strategy. This has built not only greater understanding but also trust and buy-in across campus. Maddie has made notable strides in her first seven months, particularly in establishing clear and consistent reporting structures for SEO performance. Her development of monthly and quarterly reports has brought increased transparency to our efforts and helped internal teams better understand the impact of organic search. She set an early goal of increasing our organic traffic share to 30%, and her work exceeded expectations, with April reaching an impressive 42%. This is a direct result of her targeted optimizations, strategic thinking, and successful collaboration with external partners. Internally, Maddie has taken the time to build relationships across academic and administrative units, ensuring that SEO efforts are aligned with institutional priorities. Her initiative, strategic mindset, and collaborative spirit have laid a strong foundation for continued progress in the coming year. Maddie's contributions are already delivering measurable results and setting us up for long-term success. Her deep knowledge of SEO, combined with her professionalism and positive energy, make her an invaluable member of the team.”
"I had the privilege of managing Madison for over a year while she worked as a Digital Marketing Specialist on my team. Madison consistently demonstrated exceptional work ethic and attention to detail, quickly becoming an invaluable member of our digital marketing team. Her ability to handle a wide range of tasks—from SEO and PPC to Meta/Instagram Ads, Email Marketing, and Marketing Automation—made her a versatile asset. This is a tall order for any digital marketer, especially given that we work with companies ranging from $500K in revenue to multi-million-dollar enterprises across various industries. Madison’s capacity to wear multiple hats and keep track of industry-specific trends and metrics was a tremendous advantage. While Madison’s skills are extensive, her expertise in Paid Ad management was a standout strength. From developing data-driven strategies to implementation, analysis, and ongoing optimization, Madison became an expert through continuous education and extensive A/B testing. She consistently went above and beyond, tackling any task I placed in front of her. If she needed assistance, she was never afraid to collaborate with teammates or seek out solutions independently. Her proactive approach with clients led to a notable increase in retention for one of our largest national franchise accounts. A key example of her dedication is a tracking sheet she developed, complete with various if/then qualifiers, that allowed her to save time, stay on top of each campaign, and provide actionable recommendations. This also gave our Client Success Manager valuable insights, further strengthening client relationships and driving undeniable revenue growth. Additionally, Madison was regularly involved in client meetings as a technical expert, where she conducted herself professionally, answered all client questions with poise and confidence, and instilled a sense of confidence and security. She also played a key role in rolling out new services within our team and helped integrate our paid advertising initiatives into a fully functional CRM system. Madison’s work went beyond the basics; she helped me to methodically design and implement automated email and SMS marketing strategies that delivered measurable success. Madison’s eagerness to learn was evident as she consistently sought opportunities to enhance her skills. She proactively identified and pursued courses, raising the bar for herself and our department. These included LinkedIn Ads Certifications, advanced Google Ads courses, and specialized Social Media Ad training, among others. Her hard work, dedication, and drive to go above and beyond left a lasting impact on our team. I can’t speak highly enough of Madison’s capabilities and character. Any company would be incredibly fortunate to have her on their team, and I am confident she will excel in any future endeavor."
“Madison is a talented marketing professional that would be a valuable asset to any team. Madison excelled at every marketing task that was thrown her way by gathering requirements and relevant information, creating a solution to satisfy those needs, and delivering the solution to the relevant stakeholders. She can handle internal responsibilities such as website design and branding, while also strengthening relationships with customers by delivering valuable marketing solutions. Additionally, everyone enjoyed working with Madison and she was a much-needed boost to the energy and morale of our team. Madison has many valuable traits and talents, and any company looking to increase their marketing expertise should connect with her!"
"Madison excelled in her role, particularly in working with our clients to implement and optimize their Google and social media ads. Her proficiency in creating and managing successful campaigns significantly contributed to our clients' business growth and satisfaction. Additionally, Madison's expertise extended to implementing and optimizing CRM and sales automation for our clients, ensuring smooth and efficient processes.Madison's commitment to her work was evident in her punctuality, diligence, and proactive approach. She consistently met deadlines and maintained high-quality standards in all her tasks. Her ability to quickly adapt to new challenges and her enthusiasm for continuous learning allowed her to stay ahead of industry trends and deliver outstanding results."
