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Led strategic website page optimizations focused on transforming underdeveloped academic program pages into engaging, high-performing content experiences. This work combined SEO strategy, user experience improvements, and visual storytelling to better support prospective students during the research process.
One major focus was revitalizing pages like the Bachelor of Social Work (BSW) program, which originally contained minimal content and limited visual engagement. The updated approach expanded these pages into comprehensive resources featuring detailed program information, career outcomes, hands-on learning opportunities, FAQs, faculty insights, student-focused messaging, and stronger calls to action.
Beyond written content, the revitalization also introduced more visual interest through improved page structure, branded design elements, enhanced layouts, internal linking strategies, and multimedia integration. The goal was to create pages that felt more dynamic, informative, and reflective of the student experience while also improving organic search visibility and user engagement metrics.
This initiative helped strengthen Lindenwood’s academic web presence by creating deeper, more search-optimized content that better aligned with both prospective student intent and university marketing goals.
