Led a large-scale blog revitalization initiative focused on strengthening Lindenwood University’s digital presence through SEO-driven storytelling and community-focused content. The strategy centered around creating content that not only improved organic visibility, but also highlighted the people and experiences that make Lindenwood unique.
Developed and managed a student-focused blog series designed to showcase authentic student experiences across a variety of academic programs direct from student voices. Topics ranged from campus involvement and career preparation to hands-on learning opportunities and personal success stories. These blogs helped create relatable entry points for prospective students while supporting long-tail SEO opportunities tied to academic programs and student life.
Student Blog Sample - Written by students, guided by Madison.
Student Project Highlight Sample
Created an alumni spotlight series featuring graduates across industries including sports broadcasting, media, healthcare, and business. These stories highlighted career outcomes, industry achievements, and the lasting impact of a Lindenwood education. Featured alumni included professionals working with organizations such as MLB Network, the St. Louis Cardinals, and major regional media outlets. The series helped reinforce program credibility while strengthening content depth across university webpages and blog channels.
Collaborated directly with faculty members and program leaders to develop expert-driven blog content that elevated academic authority and showcased program differentiators. Faculty contributions included insights into industry trends, classroom experiences, research opportunities, and hands-on learning initiatives. These partnerships helped create richer, more informative content while improving engagement and supporting SEO goals across key academic areas.
The revitalization effort helped expand Lindenwood’s content library with more strategic, search focused storytelling while creating stronger connections between prospective students, current students, alumni, and faculty. The project also supported broader university marketing initiatives through improved internal linking, enhanced program visibility, and more consistent brand storytelling across digital channels.
.png)
