“In less than a year at Lindenwood, Maddie has quickly become an essential part of the marketing team. Her strong grasp of SEO, paired with her approachable and positive demeanor, has made her a joy to work with. She consistently brings a can-do attitude to every project and is always eager to take on new tasks with enthusiasm and professionalism. One of Maddie's standout qualities is her ability to explain SEO in a way that's clear and accessible. She has done an excellent job educating colleagues, ranging from faculty members to other departments on the value and purpose of SEO, patiently guiding them through how it supports their goals and the university's broader digital strategy. This has built not only greater understanding but also trust and buy-in across campus. Maddie has made notable strides in her first seven months, particularly in establishing clear and consistent reporting structures for SEO performance. Her development of monthly and quarterly reports has brought increased transparency to our efforts and helped internal teams better understand the impact of organic search. She set an early goal of increasing our organic traffic share to 30%, and her work exceeded expectations, with April reaching an impressive 42%. This is a direct result of her targeted optimizations, strategic thinking, and successful collaboration with external partners. Internally, Maddie has taken the time to build relationships across academic and administrative units, ensuring that SEO efforts are aligned with institutional priorities. Her initiative, strategic mindset, and collaborative spirit have laid a strong foundation for continued progress in the coming year. Maddie's contributions are already delivering measurable results and setting us up for long-term success. Her deep knowledge of SEO, combined with her professionalism and positive energy, make her an invaluable member of the team.”
